Thought Leader Sessions

Sponsored by
 

 

Wednesday, October 25

 

1:30 p.m. – 2:45 p.m.

Employee Drug Testing in the Age of Legal Weed  
Kylie Luff, Seay Management Consultants, Orlando, Florida 

 

 

Help with Yelp: Making your Business Page Stand Out 
Susan Hare, Thrasher Termite & Pest Control, Los Gatos, California  
During this hands-on workshop, you’ll have expert assistance to help you make your Yelp business page stand out. Learn best practices for answering poor reviews, and tips for responding to great reviews. Laptops or internet enabled tablets required. Before attending, participants must register for a Yelp business account and bring their Yelp login information with them. Plus, have the following ready for review and editing: MS Word file with list of specialties, 500 word description about your business, personal bio for the business owner, 5-8 good quality digital photos of the business owner, pest control staff in action,  office staff, business exterior, business vehicles, pests, and of course, a digital file of your logo! Note: This is NOT a Yelp advertising workshop.   

 

3:00 p.m. – 4:15 p.m.

Your Employee Handbook and the Policies You Need to Have
Kylie Luff, Seay Management Consultants, Orlando, Florida 

 

Facebook 15: Hands-On with Facebook Business Pages  
Susan Hare, Thrasher Termite & Pest Control, Los Gatos, California  
This workshop is designed for participants who are ready to roll up their sleeves and make a meaningful first step toward making social media work for their business. During this session, participants will build a Facebook Business page (or retool and existing page) in 15 minutes (laptops required), as well as send their first update and schedule 15 updates to automatically appear over the next two weeks, gain 15 followers in 15 seconds and leave with a plan to leverage Facebook for business while spending only 15 minutes a day.  (Laptops or internet enabled tablets required. Before attending, participants must register for a personal Facebook account and bring their Facebook login information with them.)

 

 


Thursday, October 26

 

1:30 p.m. - 2:45 p.m. 

From Technician to CEO – Implementing Good Business Practices to Maximize Profitability 
Session 1: Developing the Strategy, Vision and Understanding of What it Takes to Grow a Pest Control Company to a Multi-Million Dollar Operation 
Dan Gordon, PCO Bookkeepers, Newton, New Jersey 
Many pest management firms face the challenge of being excellent pest management service providers, but lack the formal training to manage a growing business. In this in-depth session, explore the evolution of a high-growth service firm, and the time-tested business concepts that serve as a roadmap to success for an owner or manager.  Discussions will focus on systematizing the business processes such as office and field management, accounting, marketing, route efficiency and people management.  Don’t miss this practical session designed to help make your business stronger and more profitable. 

 

3:00 p.m. - 4:15 p.m.

From Technician to CEO – Implementing Good Business Practices to Maximize Profitability 
Session 2: Quantitative Marketing the Core of Your Company 
Dan Gordon, PCO Bookkeepers, Newton, New Jersey 
Many pest management firms face the challenge of being excellent pest management service providers, but lack the formal training to manage a growing business. In this in-depth session, explore the evolution of a high-growth service firm, and the time-tested business concepts that serve as a roadmap to success for an owner or manager.  Discussions will focus on systematizing the business processes such as office and field management, accounting, marketing, route efficiency and people management.  Don’t miss this practical session designed to help make your business stronger and more profitable. 

 

4:30 p.m. - 5:30 p.m.

From Technician to CEO – Implementing Good Business Practices to Maximize Profitability 
Session 3: Operations – What Matters Most in a Profitable Operation 
Dan Gordon, PCO Bookkeepers, Newton, New Jersey 
Many pest management firms face the challenge of being excellent pest management service providers, but lack the formal training to manage a growing business. In this in-depth session, explore the evolution of a high-growth service firm and the time-tested business concepts that serve as a roadmap to success for an owner or manager.  Discussions will focus on systematizing the business processes such as office and field management, accounting, marketing, route efficiency and people management.  Don’t miss this practical session designed to help make your business stronger and more profitable.